AI Insights · Timothy · July 2025
Top Entertainment Mascot Games in the UK: Q2 2025 Performance
Explore the performance trends of the top five entertainment mascot games in the UK during Q2 2025, with insights from Sensor Tower's unified platform data.
The second quarter of 2025 saw notable trends in the performance of the top five entertainment mascot games in the United Kingdom, as revealed by Sensor Tower's unified platform data, which encompasses both iOS and Android.
Angry Birds Dream Blast from Rovio Entertainment Oyj showed a fluctuating revenue pattern, peaking at approximately $43.4K in late May. Weekly downloads varied, reaching a high of 2.8K in early April, while active users remained relatively stable, hovering around 31K to 34K throughout the quarter.
Disney Emoji Blitz Game by Jam City, Inc. experienced a revenue surge in late June, hitting $23.8K. Downloads peaked at 3.2K in late May, and active users increased steadily, ending the quarter at about 26K.
MY LITTLE PONY: MAGIC PRINCESS, published by Gameloft, saw a consistent rise in revenue, culminating in $8.9K at the end of June. Downloads showed an upward trend, peaking at 1.7K in early June. Active users fluctuated slightly, maintaining around 6.7K to 7.9K.
SEGA’s Sonic Forces: Run Battle Game had a varied revenue trajectory, with a notable increase to $3.5K in late June. Downloads reached their highest at 5.8K in early April, though active users saw a decline from 34.8K in early April to 12.3K by the end of June.
Finally, Budge Kids Games 2-7 by Budge Studios showed steady revenue growth, ending the quarter at $3K. Downloads were relatively stable, with a peak of 1.2K in early April, and active users remained consistent around 2.5K.
For more detailed insights and data, visit Sensor Tower, where comprehensive analytics can be accessed for these and other applications.